Since the advent of the lockdown forced by the coronavirus pandemic, the majority of clinical trials around the world have been paused, awaiting procedural revisions and the resumption of life without ‘social distancing’.
Understanding the Key Metrics in Facebook Advertising for Clinical Trials
Having worked on many patient recruitment campaigns using Facebook Ads, I’m well used to the confusion that can exist when it comes to interpreting the different metrics that are reported. It’s certainly not uncommon for clients to only have a vague idea of the true definition of things like Reach, Unique Clicks, Click Through Rate etc.
Resonating with News Stories in Clinical Trials Facebook Ads
There’s no shortage of media stories relating to the medicines and healthcare field. This can provide a great opportunity for echoing the story within your Facebook Ads messaging, with the press and other media always being quick to jump on ‘the latest breakthroughs’ or updated advice from health authorities.
Why I Have a Particular Affinity for Alzheimer’s Clinical Trials
Since deciding to specialise in promoting clinical trials – originally based on using my digital marketing skills, in particular through Facebook Advertising – I’ve been involved with a number of different trials for various conditions. These have included asthma, psoriasis, high cholesterol, heart failure etc.
Facebook Ads for Clinical Trials – The Basics of Targeting Your Audience
Having worked in digital marketing for 20+ years, it’s easy for me to forget that not everyone understands how sophisticated the targeting options are within the main ads platforms such as Google and Facebook. (Whilst many organisations do use Google for their promotional activity, I’ve found that in the field of patient recruitment for clinical trials, nothing comes close to Facebook in terms of being able to generate quality leads in high numbers – which is why I focus on that platform for my service offering).
Responding to Comments on Facebook Ads for Clinical Trials
Responding to Comments on Facebook Ads for Clinical Trials
Once you’ve launched your Facebook Ads campaign aimed at generating patients for clinical trials, you’ll want to monitor the Comments that people make on the Ads quite closely. Otherwise, you could find performance deteriorating in response to a negative comment. (Or even miss a positive comment that you’ll be able to use for other purposes, such as a testimonial). Here’s how to go about responding to Comments on your Facebook Ads.
Facebook Campaign Budget Optimization – What it Means for Your Campaigns
Facebook Campaign Budget Optimization – What it Means for Your Campaigns
For many advertisers, Facebook is imminently introducing Campaign Budget Optimization (CBO) as the default overall budget strategy for all your Ad Campaigns – with it almost certainly going to become the only available format for all advertisers before too long.
Instagram vs Facebook for Clinical Trials Advertising
Instagram vs Facebook for Clinical Trials Advertising
Instagram became much more prominent on the radar of advertisers last year – probably through having hit a ‘tipping point’ of number of users as well as businesses looking for additional methods of attracting their ideal audience.
Facebook Strategy for Patient Recruitment for Clinical Trials
Facebook Strategy for Patient Recruitment for Clinical Trials
There’s no doubt about it – Facebook is an extremely valuable medium for promoting your clinical trials to an audience of potential participants. And my experience over the last few years has convinced me there is no more effective method of attracting registrations than targeting people with your message using Facebook advertising.
Using Facebook Ads to Hit Patient Enrollment Targets for Clinical Trials
Using Facebook Ads to Hit Patient Enrollment Targets for Clinical Trials
Many clinical trials are notorious for not achieving their patient recruitment targets – thus leading to a waste of everyone’s time and resources if the trial is unable to go ahead due to the desired number of people not being enrolled.