Using Facebook Ads to Hit Patient Enrollment Targets for Clinical Trials
Many clinical trials are notorious for not achieving their patient recruitment targets – thus leading to a waste of everyone’s time and resources if the trial is unable to go ahead due to the desired number of people not being enrolled.
Rare Disease Patient Recruitment Using Digital Ads
Reading through a recent special report on rare diseases in the excellent Raconteur supplement – a topic-based collection of high quality articles that is given away in The Times – I started to think about the complexities of targeting an audience for clinical trials when their condition is a rare one.
Advertising to Attract Patients for Clinical Trials – 4 Effective Methods
Anyone involved in the provision of clinical trials knows how difficult it is to attract patients – with a high proportion of all trials not reaching the minimum number of participants and many not managing to recruit anyone at all.
Using Facebook Lead Ads to Recruit Patients for Clinical Trials
Despite having been introduced a few years ago, many marketers are still unaware of the potential for a high volume of enquiries that comes from the Facebook Lead Ad format. I’ve been using this type of Ad successfully for patient recruitment for over 2 years, generating thousands of leads as a result.
There’s no doubt about it – Facebook Ads are a super successful way to recruit patients for clinical trials. And my own experience over the last few years – where I’ve managed over £2 million worth of Facebook ad spend and delivered tens of thousands of clinical trial registrations – suggests that there is a bright future ahead for this method.
