I’ve reviewed and audited dozens of digital advertising accounts over the years, including many designed for lead generation or promoting clinical trials. I’ve also always agreed with the idea that a ‘fresh pair of eyes’ looking over things can often help uncover new and potentially profitable approaches. Which is why I regularly bring in other Facebook specialists to have a look over what I’m doing – giving my clients the benefit of ‘2 wise heads’ working on their campaigns. Continue reading “Reviewing a Facebook Ads Account for Optimal Results”
There’s no shortage of media stories relating to the medicines and healthcare field. This can provide a great opportunity for echoing the story within your Facebook Ads messaging, with the press and other media always being quick to jump on ‘the latest breakthroughs’ or updated advice from health authorities. Continue reading “Resonating with News Stories in Clinical Trials Facebook Ads”
Anyone who’s been involved with Facebook advertising for any length of time will almost certainly have had to deal with Facebook’s Chat Support service to try and resolve some of the issues that inevitably come up.
Unfortunately – and I believe this is by no means unique to Facebook, but a common trait for online support services – the experience can be somewhat frustrating (to say the least!) Continue reading “Facebook Advertising Chat Support – Tips for Getting an Effective Response”
Having worked in digital marketing for 20+ years, it’s easy for me to forget that not everyone understands how sophisticated the targeting options are within the main ads platforms such as Google and Facebook. (Whilst many organisations do use Google for their promotional activity, I’ve found that in the field of patient recruitment for clinical trials, nothing comes close to Facebook in terms of being able to generate quality leads in high numbers – which is why I focus on that platform for my service offering). Continue reading “Facebook Ads for Clinical Trials – The Basics of Targeting Your Audience”
Once you’ve launched your Facebook Ads campaign aimed at generating patients for clinical trials, you’ll want to monitor the Comments that people make on the Ads quite closely. Otherwise, you could find performance deteriorating in response to a negative comment. (Or even miss a positive comment that you’ll be able to use for other purposes, such as a testimonial). Here’s how to go about responding to Comments on your Facebook Ads.