rossjackson

About rossjackson

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So far rossjackson has created 25 blog entries.

Using Facebook Lead Ads to Reduce the Impact of iOS 14

There’s been a lot of consternation in the world of [...]

rossjackson2021-04-08T10:32:46+00:00April 8th, 2021|

Drop and Give Me 20 – 20 Powerful Insights for Facebook Ads for Patient Recruitment

I recently re-read the excellent book, The Business of Expertise, [...]

rossjackson2021-03-04T10:25:00+00:00February 25th, 2021|

Testing Significant Differences is the Key to Optimizing Your Digital Ads

Split testing, or A/B testing, is a well-known concept in [...]

rossjackson2021-02-25T18:37:42+00:00December 14th, 2020|

Machine Learning is the Future (and Present) of Digital Advertising

An outline of machine learning capabilities within the field of [...]

rossjackson2021-02-22T16:45:21+00:00October 15th, 2020|

Podcast Interview with Dan Sfera – The Clinical Trials Guru

Following the release of my book - Patient Recruitment for [...]

rossjackson2020-08-06T10:51:07+00:00August 6th, 2020|