Since deciding to specialise in promoting clinical trials using my digital marketing skills (in particular through Facebook Advertising) – as outlined here: Why I Specialise in Promoting Clinical Trials – I’ve been involved with a number of different trials for various conditions. These have included asthma, psoriasis, high cholesterol, heart failure etc. Continue reading “Why I Have a Particular Affinity for Alzheimer’s Clinical Trials”
Anyone who’s been involved with Facebook advertising for any length of time will almost certainly have had to deal with Facebook’s Chat Support service to try and resolve some of the issues that inevitably come up.
Unfortunately – and I believe this is by no means unique to Facebook, but a common trait for online support services – the experience can be somewhat frustrating (to say the least!) Continue reading “Facebook Advertising Chat Support – Tips for Getting an Effective Response”
Having worked in digital marketing for 20+ years, it’s easy for me to forget that not everyone understands how sophisticated the targeting options are within the main ads platforms such as Google and Facebook. (Whilst many organisations do use Google for their promotional activity, I’ve found that in the field of patient recruitment for clinical trials, nothing comes close to Facebook in terms of being able to generate quality leads in high numbers – which is why I focus on that platform for my service offering). Continue reading “Facebook Ads for Clinical Trials – The Basics of Targeting Your Audience”
Once you’ve launched your Facebook Ads campaign aimed at generating patients for clinical trials, you’ll want to monitor the Comments that people make on the Ads quite closely. Otherwise, you could find performance deteriorating in response to a negative comment. (Or even miss a positive comment that you’ll be able to use for other purposes, such as a testimonial). Here’s how to go about responding to Comments on your Facebook Ads.
Most digital marketing campaigns will be based on some form of strategy – in that there will be an overall goal in mind that is being worked towards through the implementation of some form of plan. However, what I’ve often found when I’m brought in to improve the returns from a company’s advertising spend is that what is being called ‘strategy’ is actually just a collection of ‘tactics’. Here’s an overview of the difference and which approach makes most sense when advertising to attract patients for clinical trials. Continue reading “Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?”