Anyone involved in the provision of clinical trials knows how difficult it is to attract patients – with a high proportion of all trials not reaching the minimum number of participants and many not managing to recruit anyone at all. Continue reading “Advertising to Attract Patients for Clinical Trials – 4 Effective Methods”
Despite having been introduced a few years ago, many marketers are still unaware of the enormous potential that comes from the Facebook Lead Ad format. I’ve been using this type of Ad successfully for patient recruitment for over 2 years, generating thousands of leads as a result.
There’s no doubt about it – Facebook Ads are a super successful way to recruit patients for clinical trials. And my own experience over the last few years – where I’ve managed over £2 million worth of Facebook ad spend and delivered tens of thousands of clinical trial registrations – suggests that there is a bright future ahead for this method. Continue reading “Patient Recruitment for Clinical Trials Using Facebook Ads – Things to Bear in Mind”
With several years of experience running successful Facebook Ads campaigns, a couple of contacts of mine expressed genuine surprise when I recently told them I was undertaking a mentoring programme with another Facebook Ads specialist – Claire Pelletreau.
By way of an explanation, here’s the thinking that led me to undertake the programme: Continue reading “Why I Took Part in Claire Pelletreau’s Facebook Ads Mentoring Programme”
Back when I first started in the internet marketing game – amazingly all the way back to 1998 – there was no real thought that social media would come to play such a big part of people’s lives the way it does today.
Indeed, many of the people I first spoke to about the internet weren’t even sure whether it would last as a phenomenon! Continue reading “From Digital Marketing Generalist to Direct Response Facebook Ads Specialist”