There’s no doubt about it – Facebook is an extremely valuable medium for promoting your clinical trials to an audience of potential participants. And my experience over the last few years has convinced me there is no more effective method of attracting registrations than targeting people with your message using Facebook advertising. Continue reading “Facebook Strategy for Patient Recruitment for Clinical Trials”
Many clinical trials are notorious for not achieving their patient recruitment targets – thus leading to a waste of everyone’s time and resources if the trial is unable to go ahead due to the desired number of people not being enrolled. Continue reading “Using Facebook Ads to Hit Patient Enrollment Targets for Clinical Trials”
Reading through a recent special report on rare diseases in the excellent Raconteur supplement – a topic-based collection of high quality articles that is given away in The Times – I started to think about the complexities of targeting an audience for clinical trials when their condition is a rare one. Continue reading “Rare Disease Patient Recruitment Using Digital Ads”
Anyone involved in the provision of clinical trials knows how difficult it is to attract patients – with a high proportion of all trials not reaching the minimum number of participants and many not managing to recruit anyone at all. Continue reading “Advertising to Attract Patients for Clinical Trials – 4 Effective Methods”
Despite having been introduced a few years ago, many marketers are still unaware of the enormous potential that comes from the Facebook Lead Ad format. I’ve been using this type of Ad successfully for patient recruitment for over 2 years, generating thousands of leads as a result.
Continue reading “Using Facebook Lead Ads to Recruit Patients for Clinical Trials”