Patient Recruitment for Clinical Trials Using Facebook Ads – Things to Bear in Mind

care-disease-doctor-40559There’s no doubt about it – Facebook Ads are a super successful way to recruit patients for clinical trials. And my own experience over the last few years – where I’ve managed over £2 million worth of Facebook ad spend and delivered tens of thousands of clinical trial registrations – suggests that there is a bright future ahead for this method. Continue reading “Patient Recruitment for Clinical Trials Using Facebook Ads – Things to Bear in Mind”

Why I Took Part in Claire Pelletreau’s Facebook Ads Mentoring Programme

facebook-logoWith several years of experience running successful Facebook Ads campaigns, a couple of contacts of mine expressed genuine surprise when I recently told them I was undertaking a mentoring programme with another Facebook Ads specialist – Claire Pelletreau.

By way of an explanation, here’s the thinking that led me to undertake the programme: Continue reading “Why I Took Part in Claire Pelletreau’s Facebook Ads Mentoring Programme”

From Digital Marketing Generalist to Direct Response Facebook Ads Specialist

facebook-logoBack when I first started in the internet marketing game – amazingly all the way back to 1998 – there was no real thought that social media would come to play such a big part of  people’s lives the way it does today.

Indeed, many of the people I first spoke to about the internet weren’t even sure whether it would last as a phenomenon! Continue reading “From Digital Marketing Generalist to Direct Response Facebook Ads Specialist”