Facebook Lead Ads – A Quick and Inexpensive Method of Lead Generation

You may not be familiar with Facebook Lead Ads. Essentially, these are a means of capturing someone’s contact details without them ever having to leave the Facebook platform.

Which means if you’re targeting the right audience, with the right message, you should be able to capitalise on the format to generate leads for your business. Continue reading “Facebook Lead Ads – A Quick and Inexpensive Method of Lead Generation”

Understanding the Key Metrics in Facebook Advertising for Clinical Trials

Having worked on many patient recruitment campaigns using Facebook Ads, I’m well used to the confusion that can exist when it comes to interpreting the different metrics that are reported. It’s certainly not uncommon for clients to only have a vague idea of the true definition of things like Reach, Unique Clicks, Click Through Rate etc. Continue reading “Understanding the Key Metrics in Facebook Advertising for Clinical Trials”

The Fundamental Building Blocks of Lead Generation

Now that Christmas is over and the New Year is in full swing – or, at least, people are starting to get back to work – I’ve been looking over the articles I wrote last year in order to come up with some different areas to cover in 2020. Which is where this update comes in – outlining the fundamental elements of a successful digital marketing lead generation strategy. Continue reading “The Fundamental Building Blocks of Lead Generation”

Reviewing a Facebook Ads Account for Optimal Results

I’ve reviewed and audited dozens of digital advertising accounts over the years, including many designed for lead generation or promoting clinical trials. I’ve also always agreed with the idea that a ‘fresh pair of eyes’ looking over things can often help uncover new and potentially profitable approaches. Which is why I regularly bring in other Facebook specialists to have a look over what I’m doing – giving my clients the benefit of ‘2 wise heads’ working on their campaigns. Continue reading “Reviewing a Facebook Ads Account for Optimal Results”