Patient Recruitment for Clinical Research Using Digital Marketing

Using Facebook Lead Ads to Reduce the Impact of iOS 14

rossjackson2021-04-08T10:32:46+00:00April 8th, 2021|

There’s been a lot of consternation in the world of digital marketing regarding the imminent impact of Apple’s iOS 14 [...]

rossjackson2021-03-04T10:25:00+00:00February 25th, 2021|

I recently re-read the excellent book, The Business of Expertise, by David C Baker. One of the things he talks [...]

rossjackson2021-02-25T18:37:42+00:00December 14th, 2020|

Split testing, or A/B testing, is a well-known concept in digital advertising and marketing in general. However, the way I [...]

rossjackson2021-02-22T16:45:21+00:00October 15th, 2020|

An outline of machine learning capabilities within the field of digital advertising. And what it means for your patient recruitment [...]

rossjackson2020-08-06T10:51:07+00:00August 6th, 2020|

Following the release of my book - Patient Recruitment for Clinical Trials Using Facebook Ads - Dan Sfera, The Clinical [...]

rossjackson2020-07-16T09:59:47+00:00June 29th, 2020|

Since the advent of the lockdown forced by the coronavirus pandemic, the majority of clinical trials around the world have [...]