In the world of digital lead generation, there are 4 standard models for payment that cover the vast majority of contracts between client and supplier (lead receiver and lead generator).
Here’s an overview of these 4 models, including the Pros and Cons of each – for both client and supplier.
Continue reading “Pros and Cons of 4 Different Lead Generation Payment Models”
Now that Christmas is over and the New Year is in full swing – or, at least, people are starting to get back to work – I’ve been looking over the articles I wrote last year in order to come up with some different areas to cover in 2020. Which is where this update comes in – outlining the fundamental elements of a successful digital marketing lead generation strategy. Continue reading “The Fundamental Building Blocks of Lead Generation”
I’ve reviewed and audited dozens of digital advertising accounts over the years, including many designed for lead generation or promoting clinical trials. I’ve also always agreed with the idea that a ‘fresh pair of eyes’ looking over things can often help uncover new and potentially profitable approaches. Which is why I regularly bring in other Facebook specialists to have a look over what I’m doing – giving my clients the benefit of ‘2 wise heads’ working on their campaigns. Continue reading “Reviewing a Facebook Ads Account for Optimal Results”
There’s no shortage of media stories relating to the medicines and healthcare field. This can provide a great opportunity for echoing the story within your Facebook Ads messaging, with the press and other media always being quick to jump on ‘the latest breakthroughs’ or updated advice from health authorities. Continue reading “Resonating with News Stories in Clinical Trials Facebook Ads”
Since deciding to specialise in promoting clinical trials using my digital marketing skills (in particular through Facebook Advertising) – as outlined here: Why I Specialise in Promoting Clinical Trials – I’ve been involved with a number of different trials for various conditions. These have included asthma, psoriasis, high cholesterol, heart failure etc. Continue reading “Why I Have a Particular Affinity for Alzheimer’s Clinical Trials”