An established thought leader in the field of patient recruitment and retention for clinical trials, having written two widely-regarded books on the subject: Patient Recruitment for Clinical Trials using Facebook Ads, and The Patient Recruitment Conundrum.

Having started out with digital marketing in 1998, I quickly developed a specialism in the healthcare niche, evolving into a focus on clinical trials and the problems of patient recruitment and retention.

Over the years I’ve branched out from the purely digital, and now operate in an advisory capacity helping sponsors, CROs, sites, solutions providers, investors, and others in the industry to improve their patient recruitment and retention capabilities.