My Videos

An Overview of the Learning Phase for Facebook Ads
I was discussing the optimization of Facebook ads with a sponsor contact recently, and it occurred to me that there are some Facebook-specific elements that are perhaps not all that well ...
Lab Test Results, Claims Data, and Patient Records Should be Good for Patient Recruitment
Another method of recruiting patients into clinical trials that should be valuable is to use such things as a patient’s health records, lab test results, and insurance claims data. Obviously ...
A SWOT Analysis is a Useful Business Tool and a Potential Source of New Ideas
A SWOT analysis is a technique often used by businesses to identify and assess different aspects of their operations. SWOT stands for Strengths, Weaknesses, Opportunities, Threats, and an ...
Writers are Often Either Planners or Pantsers - or a Hybrid of Both
Within the world of writing advice there’s often a clear distinction made between planners and pantsers. Referring respectively to people who plan out what they’re going to write before ...
Digital Outreach is Another of the Best Methods for Recruiting Patients
Having mentioned doctor referrals, site databases, patient group and community outreach activities as ideally being the best methods of recruiting patients, we now come to the approach that ...
Communities of Patients Should Provide a Good Source of Trial Participants
Continuing the theme of the best methods of recruiting patients for clinical trials, reaching out to patients ‘where they are’ is another approach that should be able to deliver good ...
Research Site Databases Should be able to Work Better for Recruiting Patients
Having looked at what I consider to be the ideal method for recruiting patients - doctor referrals - I’ll share a few other thoughts on the best methods of recruiting patients as things are ...
Referrals from Primary Care Physicians Should be the Best Source of Trial Participants
I’m often asked what’s the best method to use for recruiting patients into clinical trials. And the answer is usually prefaced with ‘it depends’ as each trial will have its own circumstances ...
Why I Take an Old School Approach When it Comes to Measuring Advertising Success
I view advertising in what might be thought of as an ‘old school’ manner. In that I believe the fundamental point of all advertising is to ‘sell stuff.’ In the world of patient recruitment ...
Why I Revisit A Christmas Carol by Charles Dickens Every Year
Continuing the Christmas theme, I ensure I do something related to Charles Dickens’ story A Christmas Carol every year. That includes usually reading the story, as well as watching various ...

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