My Videos

Incorporating a Christmas Element in Your Content
Every year there’s a consideration to be made when creating content as to whether to include reference to Christmas, or even to create some specific pieces for the festive season. Television ...
Is Christmas a Good Time for Patient Recruitment?
With Christmas on the horizon, patient recruitment activities often get paused or toned down. It’s tempting to think that people will not be interested in investigating potential trials they ...
Effective and Quick Patient Recruitment Doesn't Have to Wait Until a Trial is In Rescue
Over the years, I’ve been involved with many clinical trials that could be considered to be ‘in rescue’ as a result of not recruiting a sufficient number of patients in a timely manner. ...
Social Media Ads - Particularly on Facebook - are Still Valuable for Patient Recruitment
Recruiting patients through social media is something I’ve long been associated with. Indeed, I’ve been described as ‘the Godfather of social media patient recruitment.’ And while I now have ...
We Should be able to Come up With Effective Incentives for Clinical Trial Participation
Over the weekend I watched the first episode in the 3 part 60th anniversary series for Dr Who - a UK TV show in which the main character can travel to any point in space or time. I started ...
More Accessible Opening Hours Should Help Improve Recruitment Rates for Clinical Trials
With Thanksgiving being celebrated in the US last week, it got me thinking about business opening hours and accessibility. Obviously many shops remain open over holiday periods, so that ...
Repurposing Content can be a Good Method for Reaching a Wider Audience
Repurposing content is something that many people are aware they should be doing, but often never actually get around to. I was reminded of this recently when a contact of mine recommended I ...
Newsworthy Events can be a Good Source of Content Ideas
Earlier this week I put together 2 videos that were both inspired by a sporting event of one kind or another - the Las Vegas Grand Prix and a maximum break in snooker. This is the sort of ...
Sticking too Closely to Traditional Methods may Simply Deliver the Same Old Results
While reading up on Thanksgiving for yesterday’s post, I noticed the original date was the last Thursday of November. But it seems that, due to the fact the last Thursday could sometimes be ...
On Thanksgiving let's Give Thanks to The Most Important People in our industry - Trial Participants
Today is Thanksgiving in the United States. It isn’t a holiday we celebrate in the UK, and I’ve never been all that sure what the significance of it is. Some searching online has unearthed ...

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