Drop and Give Me 20 – 20 Powerful Insights for Facebook Ads for Patient Recruitment
I recently re-read the excellent book, The Business of Expertise, [...]
Testing Significant Differences is the Key to Optimizing Your Digital Ads
Split testing, or A/B testing, is a well-known concept in [...]
Machine Learning is the Future (and Present) of Digital Advertising
An outline of machine learning capabilities within the field of [...]
Podcast Interview with Dan Sfera – The Clinical Trials Guru
Following the release of my book - Patient Recruitment for [...]
Clinical Trial Rescue Using Facebook Ads – Ideal for the Post Covid-19 Comeback
Since the advent of the lockdown forced by the coronavirus [...]