A Month of Short Videos

So this is my 31st short video. I’ve been putting one online every day for 31 days, which makes this my month anniversary. It’s been interesting to get people’s reactions – which have primarily come as direct messages through LinkedIn.

I do have other platforms where I’m uploading them – YouTube, Facebook, Instagram, Twitter, and TikTok – but it’s certainly LinkedIn where they’ve generated the most interest.

That’s obviously a result of my having lots more connections on LinkedIn than on the other platforms – each of which I set up in order to post these videos, so none of which actually have any traction as yet.

I’m intending to continue on a daily basis for at least another month, and hope that some of you are finding them interesting and are content to continue seeing my face pop up in your feed every day!

Patients are the Key Stakeholders in the Clinical Trials Process

Patients are the most important stakeholder in the whole clinical trials process. For people outside the industry, this may seem like an obvious statement – so they would likely be surprised how little involvement there has traditionally been for patients in the trial design process.

It’s undeniably the case that, without patients – trial participants – there would be no clinical trials. And consequently no drug development or pharmaceuticals industry.

So it’s good to see a move in recent years towards true patient-centricity in the design and operation of clinical trials – rather than simply paying lip service in a ‘checkbox exercise’.

Patients are volunteers in the process and should really be regarded as a trial’s most valuable asset. They are – after all – giving up their time, and putting their physiology on the line, in order to help develop better treatments and healthcare outcomes for us all.

Patient Recruitment Solutions Providers are Another Key Stakeholder

Patient recruitment solutions providers – or vendors – are brought in to increase the number of participants engaged with a trial. They usually focus on the elements of finding and engaging with potential trial volunteers, then implementing some form of pre-screening process, before handing those people over to the research site for full screening and consenting.

One of the main methods that solutions providers use for recruiting patients is through advertising – both digital, such as through social media, and traditional, such as through newspapers and radio.

As well as this, the firms may utilize additional outreach strategies – for example, to healthcare professionals, community organizations, and patient groups.

Research sites have traditionally been skeptical of central advertising campaigns from patient recruitment firms that may be forced on them by the sponsor or CRO. But the good solutions providers are always a valuable addition to any trial.

Research sites are a key stakeholder – being on the front line of the clinical trials process

Research sites are the front line of the clinical trials industry. Despite the large amount of discussion around Decentralized Trials – DCTs – especially since the advent of the Covid pandemic, the overwhelming majority of trials are still conducted at research sites.

These can be large institutions, such as hospitals, or smaller sites – which primary care physicians may also work from.

The sites carry out the necessary procedures as outlined in the trial protocol – for example blood tests, physical examinations, recording of trial data etc. – as well as serving as the primary point of contact for the trial participants and other stakeholders.

A key element of a trial that a research site will be responsible for is to go through the Informed Consent process with patients. They will also ensure the trial is conducted in compliance with the stipulations for Good Clinical Practice.

CROs are Another Stakeholder in the Clinical Trials Process

CROs – Contract Research Organizations – are brought in by the trial sponsor to administer and manage the trial. Their core role is usually project management and overseeing the day to day operations of the trial. They may also have some input to trial and protocol design, and may advise on the various regulations in place in the regions where the trial is being operated.

CROs are often tasked with recruiting and retaining patients. This will likely involve them going back to research sites they’ve already worked with who they believe may have relevant patients that would qualify for the trial. And sometimes they bring in a solutions provider to augment these activities. In particular, the smaller, boutique CROs are increasingly likely to collaborate with solutions providers rather than present themselves as a one-stop shop in the way the larger organizations often do.

A Trial Sponsor is Ultimately Responsible for the Trial

Sponsors are the fundamental drivers of clinical research. My own experience with them is primarily dealing with commercial drug development organizations, such as pharma and biotech companies, or medical device developers.

Outside of these, some trials are sponsored by government agencies – such as the NHS in the UK – hospitals or academic institutions, charities, patient groups, even sometimes physicians who set up what’s known as Investigator-Initiated Trials.

Sponsors are especially interested in having an effective and efficient patient recruitment process in place. If the trial can’t recruit enough patients, and have them stay on the trial to completion, the sponsor can’t submit their treatment for approval and ultimately start generating revenue from it.

The level of funding required for a trial can make it a very expensive operation to be involved with, so sponsors are always keen to get the maximum return from their investment.

Various Stakeholders are involved in the Operation of a Clinical Trial

There are various stakeholders involved in the operation of a clinical trial. The trial will ordinarily be initiated and funded by a sponsor – in the commercial sector this is usually a pharmaceutical, biotech, or medical device company – who is ultimately responsible for the trial.

Most trials will utilize the services of a Contract Research Organization – a CRO – to set up and oversee the research on behalf of the sponsor.

Even in the era of Decentralized Trials – DCTs – the vast majority of trials are conducted at research sites.

Many trials will also utilize the services of a patient recruitment solutions provider – in order to attract people to take part.

And then there’s the key stakeholder – without whom the whole industry wouldn’t even exist – the trial participant. Commonly referred to as the patient.

In the next few videos I’ll look at each of these stakeholders in turn.

You might Want to Consider a Participant Wait List for your Clinical Trials

I went to Wimbledon for the tennis recently, and I was struck by a system they have in operation for allowing people to queue for returned tickets, in order to get as many people in to watch the matches as possible.

It got me thinking that having an effective wait list system in place for trials would seem like a good idea. Now, of course, the biggest problem is recruiting enough patients in the first place. But in situations where there are a large number of potential trial participants, I’d say it could make sense to continue with the recruitment process – at a reduced level – even after the required number of patients have been recruited.

This can help you with replacements for the inevitable drop-outs from the trial, plus potentially provide a database of willing participants for future trials in the same area.

Revise your Patient Recruitment Solution to make it more Appealing

Wherever possible, to increase your scores for the Magic Wand Index, you want to make the solution itself more attractive through improving the elements that aren’t as close to being ‘magic’ as they could be.

For patients, this could involve reducing the patient burden by incorporating technology solutions into the ongoing trial participation activities. For example, where a site visit isn’t necessarily going to require anything clinical to take place, it may be that arranging a video or phone call would be just as effective – and potentially easier for the patient.

For sponsors, this could encompass such things as making their lives easier by providing additional oversight and reporting capabilities that keep everything transparent. As well as ensuring you deliver patients for their trial with as little time input from them as possible.

Updating your Messaging is one way to Increase your Solution’s Appeal

Having looked at the five elements that make up the Magic Wand Index for your patient recruitment solution, the key thing is to actually be able to do something about them. You’re ideally aiming for a solution that is closer to being ‘magic’ than ‘meh’. So, if any of the elements are not scoring around 7 out of 10, you’ll want to review them to see what you can improve.

Of course, with clinical trials, it isn’t always easy to revise the trial operations or protocol, so another thing we can look at to bring the scores closer to being ‘magic’ is the messaging we use to describe them. This isn’t about making things up or lying about what’s involved, more about focusing on the benefits of the solution – for patients or sponsors – rather than necessarily just the mechanics of the process.