Every year there’s a consideration to be made when creating content as to whether to include reference to Christmas, or even to create some specific pieces for the festive season.

Television programs will have wrapped their Christmas specials many months ago, and any Christmas songs being released will have been recorded much earlier in the year.

There’s a great story about the writing of The Christmas Song which was actually inspired during a hot summer in 1945, with the lyricist Bob Wells wanting to conjure up images that might cool him down so he jotted down ‘Chestnuts roasting, Jack frost nipping, Yuletide carols etc.’

As I’ve said before, I think looking to much talked about events for content inspiration is certainly a good idea, and throughout much of the world, Christmas is one of those events that it makes sense to incorporate in your content strategy – even if it’s just something silly like wearing a Santa hat.