Referrals from Primary Care Physicians Should be the Best Source of Trial Participants
I’m often asked what’s the best method to use for recruiting patients into clinical trials. And the answer is usually prefaced with ‘it depends’ as each trial will have its own circumstances ...
Why I Take an Old School Approach When it Comes to Measuring Advertising Success
I view advertising in what might be thought of as an ‘old school’ manner. In that I believe the fundamental point of all advertising is to ‘sell stuff.’ In the world of patient recruitment ...
Is Christmas a Good Time for Patient Recruitment?
With Christmas on the horizon, patient recruitment activities often get paused or toned down. It’s tempting to think that people will not be interested in investigating potential trials they ...
Effective and Quick Patient Recruitment Doesn't Have to Wait Until a Trial is In Rescue
Over the years, I’ve been involved with many clinical trials that could be considered to be ‘in rescue’ as a result of not recruiting a sufficient number of patients in a timely manner. ...
Social Media Ads - Particularly on Facebook - are Still Valuable for Patient Recruitment
Recruiting patients through social media is something I’ve long been associated with. Indeed, I’ve been described as ‘the Godfather of social media patient recruitment.’ And while I now have ...
We Should be able to Come up With Effective Incentives for Clinical Trial Participation
Over the weekend I watched the first episode in the 3 part 60th anniversary series for Dr Who - a UK TV show in which the main character can travel to any point in space or time. I started ...
More Accessible Opening Hours Should Help Improve Recruitment Rates for Clinical Trials
With Thanksgiving being celebrated in the US last week, it got me thinking about business opening hours and accessibility. Obviously many shops remain open over holiday periods, so that ...
Sticking too Closely to Traditional Methods may Simply Deliver the Same Old Results
While reading up on Thanksgiving for yesterday’s post, I noticed the original date was the last Thursday of November. But it seems that, due to the fact the last Thursday could sometimes be ...
On Thanksgiving let's Give Thanks to The Most Important People in our industry - Trial Participants
Today is Thanksgiving in the United States. It isn’t a holiday we celebrate in the UK, and I’ve never been all that sure what the significance of it is. Some searching online has unearthed ...
Snooker's Maximum Break of 147 has Lessons for the Process of Patient Recruitment
Continuing with the last vid’s sporting theme, I’m also a big fan of snooker - a cue sports game played on a table bigger than used for pool. The snooker reference occurred to when I made my ...

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