Cookie Code Tracking for Remarketing
One of the great advantages of having people visit your own website is that you can “cookie” them, in order to show them adverts for your products or services in the future. Continue reading “Remarketing with Cookies”
An Introduction to Behavioural Targeting
One of the most exciting developments in online advertising in recent years has been the introduction of ‘Behavioural Targeting’ (or ‘Behavioral Targeting’ as it is spelt by our stateside friends).
But what exactly is behavioural targeting? And why should you be paying it any attention? Continue reading “Behavioural Targeting”