Clinical Trials AI Visibility

Clinical Trials AI Visibility

See What AI Says About Your Organisation – Before Your Prospects Do

Sponsors, CROs, research sites, patients and potential partners are increasingly using ChatGPT, Claude, Gemini, Perplexity and other AI tools to research clinical trials and the organisations behind them.

But being visible online doesn't mean AI understands or represents you accurately.

That’s where I come in.

My Clinical Trials AI Visibility Assessments examine how leading AI tools find, interpret and compare your organisation, studies or solutions — identifying what they get right, what they miss and what could be improved.

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Why AI Visibility Matters

Traditional search engines give people links. AI increasingly gives them answers.

That means an impression of your organisation, study or solution may be formed before someone ever visits your website or speaks with your team.

An AI Visibility Assessment helps you understand:

  • Whether your organisation or studies appear when they reasonably should
  • Whether AI answers are accurate, current and consistent
  • Which important capabilities or differentiators are being overlooked
  • Whether authoritative sources support or contradict your own website
  • Whether the resulting picture encourages someone to investigate further

How I Assess Your AI Visibility

This isn't a single automated score or an attempt to “game” AI rankings. I use realistic questions based on how your actual audiences might research you.

Depending on the organisation, the assessment can include:

  • Multi-platform testing – Comparing responses across ChatGPT, Claude, Gemini, Perplexity and other relevant systems
  • Stakeholder perspectives – Testing questions from sponsors, CROs, sites, patients, clinicians or prospective buyers
  • Accuracy & Consistency – Identifying factual errors, omissions, outdated information and conflicting sources
  • Clarity & Differentiation – Assessing whether AI understands what makes your organisation, study or solution distinctive
  • Actionability – Looking at whether discovery leads naturally towards the next useful step
  • Practical Recommendations – Prioritising changes to your website, content and wider public information
  • The result is an evidence-based view of how AI currently interprets you — and where the most important opportunities lie.
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Who Is It For?

AI-assisted research affects different parts of clinical trials in different ways. I work with organisations including:

  • Research Sites & Site Networks – How do you appear when sponsors and CROs research potential sites?
  • Biotech & Pharma Sponsors – Are your company, pipeline and individual studies being represented accurately?
  • CROs – Can AI clearly explain your capabilities, specialisms and reasons to choose you?
  • Clinical Trial Solution Providers – When prospective buyers research the problem you solve, does AI understand where you fit?
  • Individual Studies & Programmes – Can patients, clinicians and other stakeholders find and understand the information that matters?

From Visibility to Action

The objective isn't simply to make your organisation appear more often in AI answers.

It is to make the information available to AI systems clearer, more authoritative, more consistent and more useful to the people you want to reach.

An assessment can provide:

  • A focused diagnostic of current AI visibility and interpretation
  • Evidence from realistic searches across multiple AI platforms
  • Identification of important gaps, inaccuracies and missed strengths
  • Comparison with competitors or alternative organisations where useful
  • Prioritised recommendations for improving public-facing information
  • Optional support implementing changes to messaging, content and commercial positioning
  • READ: What Does ChatGPT Say About Your Clinical Trial - and Should You Care?
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Let’s Talk

Want to know what ChatGPT, Claude, Gemini and Perplexity currently say about your organisation, studies or services?

Arrange a short call and we can identify the most useful questions to test — and whether an AI Visibility Assessment would provide commercially useful answers.
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Have a question about Clinical Trials AI Visibility?
ross@rossjackson.co.uk