With several years of experience running successful Facebook Ads campaigns, a couple of contacts of mine expressed genuine surprise when I recently told them I was undertaking a mentoring programme with another Facebook Ads specialist – Claire Pelletreau.
By way of an explanation, here’s the thinking that led me to undertake the programme: Continue reading “Why I Took Part in Claire Pelletreau’s Facebook Ads Mentoring Programme”
Back when I first started in the internet marketing game – amazingly all the way back to 1998 – there was no real thought that social media would come to play such a big part of people’s lives the way it does today.
Indeed, many of the people I first spoke to about the internet weren’t even sure whether it would last as a phenomenon! Continue reading “From Digital Marketing Generalist to Direct Response Facebook Ads Specialist”
Why the Best SEO Strategy is Based on Lower Google Rankings
SEO is all about getting good rankings in search engines (ie Google). Right?
So the fundamental aim of any SEO campaign is to build up content and links so that you’ll see a steady stream of traffic from your multiple top Google rankings. Continue reading “SEO for Lower Google Rankings”
The Most Important Element of Your Email for Capturing Attention
If you’re interested in email marketing, you’ve probably come across plenty of advice about what to say and how to say it.
You’ve also probably been following the tips that the Subject Line for your email is the most important element you can develop, in terms of getting the attention of your target audience. Continue reading “Most Important Email Element”
Top 3 Tips for Successful Facebook Ads Copy
Facebook advertising is all about images.
So it doesn’t really matter what you say in your ad copy, so long as you can interrupt someone’s attention with a good picture.
Wrong. Continue reading “Facebook Ad Copy Tips”