An Introduction to Behavioural Targeting
One of the most exciting developments in online advertising in recent years has been the introduction of ‘Behavioural Targeting’ (or ‘Behavioral Targeting’ as it is spelt by our stateside friends).
But what exactly is behavioural targeting? And why should you be paying it any attention? Continue reading “Behavioural Targeting”
AdWords Copywriting for SEO
It might seem counterintuitive to be discussing how to use AdWords copy to help with your SEO efforts.
After all, the 2 systems are completely separate, with the organic listings being generated as a result of the fabled ‘algorithm’, where the AdWords ads are displayed based on bids, Click Through Rates etc. Continue reading “AdWords for SEO”
Why a Copywriter is Essential for Successful AdWords Campaigns
We all know that AdWords is a mathematical medium. With success only coming from drilling down into lots of statistics and metrics.
And the only really good AdWords campaigns are those that focus on CTR, CPC, Impression Share, Bid Adjustment etc etc. Right?
WRONG. Continue reading “AdWords Copywriter”