Patient Recruitment for Clinical Research Using Digital Marketing

Testing Significant Differences is the Key to Optimizing Your Digital Ads

rossjackson2021-02-25T18:37:42+00:00December 14th, 2020|

Split testing, or A/B testing, is a well-known concept in digital advertising and marketing in general. However, the way I [...]

rossjackson2021-02-22T16:45:21+00:00October 15th, 2020|

An outline of machine learning capabilities within the field of digital advertising. And what it means for your patient recruitment [...]

rossjackson2020-08-06T10:51:07+00:00August 6th, 2020|

Following the release of my book - Patient Recruitment for Clinical Trials Using Facebook Ads - Dan Sfera, The Clinical [...]

rossjackson2020-07-16T09:59:47+00:00June 29th, 2020|

Since the advent of the lockdown forced by the coronavirus pandemic, the majority of clinical trials around the world have [...]

rossjackson2020-07-16T10:01:22+00:00April 5th, 2020|

You may not be familiar with Facebook Lead Ads. Essentially, these are a means of capturing someone’s contact details without [...]

rossjackson2020-07-16T10:04:46+00:00March 16th, 2020|

Having worked on many patient recruitment campaigns using Facebook Ads, I’m well used to the confusion that can exist when [...]