Blog Posts
Testing Significant Differences is the Key to Optimizing Your Digital Ads
Split testing, or A/B testing, is a well-known concept in digital advertising and marketing in general. However, the way I [...]
Machine Learning is the Future (and Present) of Digital Advertising
An outline of machine learning capabilities within the field of digital advertising. And what it means for your patient recruitment [...]
Podcast Interview with Dan Sfera – The Clinical Trials Guru
Following the release of my book - Patient Recruitment for Clinical Trials Using Facebook Ads - Dan Sfera, The Clinical [...]
Clinical Trial Rescue Using Facebook Ads – Ideal for the Post Covid-19 Comeback
Since the advent of the lockdown forced by the coronavirus pandemic, the majority of clinical trials around the world have [...]
Facebook Lead Ads – A Quick and Inexpensive Method of Lead Generation
You may not be familiar with Facebook Lead Ads. Essentially, these are a means of capturing someone’s contact details without [...]
Understanding the Key Metrics in Facebook Advertising for Clinical Trials
Having worked on many patient recruitment campaigns using Facebook Ads, I’m well used to the confusion that can exist when [...]