Most digital marketing campaigns will be based on some form of strategy – in that there will be an overall goal in mind that is being worked towards through the implementation of some form of plan. However, what I’ve often found when I’m brought in to improve the returns from a company’s advertising spend is that what is being called ‘strategy’ is actually just a collection of ‘tactics’. Here’s an overview of the difference and which approach makes most sense when advertising to attract patients for clinical trials. Continue reading “Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?”
Facebook Campaign Budget Optimization – What it Means for Your Campaigns
For many advertisers, Facebook is imminently introducing Campaign Budget Optimization (CBO) as the default overall budget strategy for all your Ad Campaigns – with it almost certainly going to become the only available format for all advertisers before too long.
Continue reading “Facebook Campaign Budget Optimization – What it Means for Your Campaigns”
Instagram vs Facebook for Clinical Trials Advertising
Instagram became much more prominent on the radar of advertisers last year – probably through having hit a ‘tipping point’ of number of users as well as businesses looking for additional methods of attracting their ideal audience. Continue reading “Instagram vs Facebook for Clinical Trials Advertising”
Facebook Strategy for Patient Recruitment for Clinical Trials
There’s no doubt about it – Facebook is an extremely valuable medium for promoting your clinical trials to an audience of potential participants. And my experience over the last few years has convinced me there is no more effective method of attracting registrations than targeting people with your message using Facebook advertising. Continue reading “Facebook Strategy for Patient Recruitment for Clinical Trials”
Using Facebook Ads to Hit Patient Enrollment Targets for Clinical Trials
Many clinical trials are notorious for not achieving their patient recruitment targets – thus leading to a waste of everyone’s time and resources if the trial is unable to go ahead due to the desired number of people not being enrolled. Continue reading “Using Facebook Ads to Hit Patient Enrollment Targets for Clinical Trials”