Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?

Most digital marketing campaigns will be based on some form of strategy – in that there will be an overall goal in mind that is being worked towards through the implementation of some form of plan. However, what I’ve often found when I’m brought in to improve the returns from a company’s advertising spend is that what is being called ‘strategy’ is actually just a collection of ‘tactics’. Here’s an overview of the difference and which approach makes most sense when advertising to attract patients for clinical trials. Continue reading “Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?”

Facebook Strategy for Patient Recruitment for Clinical Trials

There’s no doubt about it – Facebook is an extremely valuable medium for promoting your clinical trials to an audience of potential participants. And my experience over the last few years has convinced me there is no more effective method of attracting registrations than targeting people with your message using Facebook advertising. Continue reading “Facebook Strategy for Patient Recruitment for Clinical Trials”