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Turning Searchers into Visitors, and Visitors into Customers
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Search Engine Optimisation
- ROI-focused
- Top listings in Google
- More visibility online
- Targeted, quality site traffic
- Cost-effective marketing
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11
years ago, most of my search engine optimisation efforts were focused
on developing metatags and ensuring internal site structure was search
engine friendly - these things are known as On Page factors. Nowadays,
whilst this is still a
contributory factor, it's the Off Page factors (essentially, inbound
links to your site) that are more important. I can
perform SEO on your site, or train you in how to make your site search
engine friendly yourself.
On Page Factors will include:
- Metadata in a search engine friendly form
- Regular site updates with useful, unique content
- Search engine friendly URLs
- A search engine friendly sitemap
- Content such as video that can be highlighted in the search results
- A good user experience, so users stay at the site longer
- A search engine friendly robots.txt file
- A search engine friendly XML sitemap
And
at the same time we can work on the Off Page factors, to ensure a high
number of quality inbound links to the site, leading to a boost in the
rankings for your site.
There are various levels of input I can assist
with, ranging from comprehensive
SEO to simply providing quality link
building or ongoing search engine friendly content
development.
The
process isn't quick, of course, and anyone who offers a guarantee for
Search Engine Optimisation is generally not going to be very reputable
to deal with.
But neither is SEO a mysterious
artform or some kind of magical mysticism, as some people might have
you believe!
Pricing
Each campaign
or Training programme will be tailored to your circumstances, based on
the number of products or services being promoted, the level of
competition, the number of pages on the site etc.
Myself
and my team of associates have worked on projects ranging from the very
smallest SEO campaign to the very largest inter-contintental corporate
strategy development.
Contact Me
for more info and a specifically-tailored quote
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