Turning Searchers into Visitors, and Visitors into Customers

Pay Per Click PPC is a system where you only pay the search engine for an actual click through to your web site from their results page. I believe that PPC marketing is the most effective and controllable form of marketing ever devised.

With the ability to track your visitors' actions right from the time they first started searching for what you offer, pay per click marketing is unique in its ability to provide invaluable real time data on your advertising campaigns.

I've provided a comprehensive PPC service for numerous companies over the years, utilising Google AdWords and the other major PPC systems - Yahoo Search Marketing and Microsoft AdCenter - as well as some of the 2nd and 3rd tier PPC engines, such as 7Search, Miva and Mirago.

My first involvement with this form of contextual advertising (ie where the advert is delivered based on the context and content of the search results page) was as an interested party back in 1998 when GoTo first developed it. In 1999 GoTo opened up the service such that advertisers could manage their own campaigns, a process I became involved with at that very early stage.

GoTo is now Yahoo Search Marketing (having changed its name to Overture before being bought by Yahoo), but the undisputed king of contextual advertising and PPC is Google, with its AdWords service. Introduced in 2000 and overhauled in 2002, AdWords is the PPC service I've the most experience with, on account of it dominating the market almost since its inception.

Focusing on key factors, such as:

- Split Testing
- Day Parting
- Analytics
- Copy enhancement
- Quality Score improvement
etc.

I ensure your PPC campaigns go through a process of continuous improvement, delivering maximum Return On Investment for you.

Pricing
Each campaign will be different, based on the number of products or services being promoted among other factors. Whilst this service is best performed as part of an overall Internet Marketing Strategy programme, I can also offer it as a stand alone service.

From £1500 (+ the PPC charges themselves)

Contact Me for more info