Turning Searchers into Visitors, and Visitors into Customers

Internet Marketing Strategy This is not simply a matter of building a website, putting in a few metatags, and adding a new comment to a blog every few months. A comprehensive web strategy will encompass many things, including:

- Defining your target audience
- Ensuring they can find you when they most need what you offer
- Taking advantage of so-called Web 2.0 phenomena, such as social networks and blogs
- Developing your web site to address all your visitors' requirements
- Driving traffic to your site - especially people on the point of buying - through SEO, PPC and other means
- Devising a means for you to interact with your customers through eCRM
- Ensuring your email marketing strategy is effective and efficient
- Utilising Analytics data to improve your site's performance
- Implementing a Conversion Enhancement process for maximum ROI
etc.

Every organisation is different, and will obviously require a unique strategy, but the tried and trusted principles of marketing, as developed by Claude Hopkins, John Caples, David Ogilvy and other marketing gurus, hold as true on the internet as they do in any other medium. Which is why your internet marketing strategy should focus on the results, rather than the technology.

My approach is to understand what it is you want to achieve, then devise the best solution for you, rather than simply offering you a menu of pre-determined choices.

Pricing
Each project will be different, based on the level of involvement required and the projected outcomes of the strategy development. Not all projects will require all the elements mentioned above, though most I've been involved with have encompassed aspects from all the different processes available.

From £4500

Contact Me for more info