Facebook Ads Consultancy
One of the defining technological side effects of our age is the ability to communicate continuously with everyone else, using social media sites such as Facebook and Instagram (a Facebook-owned property).
Leaving aside the issue of whether this is necessarily a good thing, it’s certainly something that businesses need to be making the most of.
But many businesses are still not taking advantage of the extraordinarily powerful targeting capabilities of Facebook Ads.
Facebook is where your potential customers are spending their time.
You’ve probably seen Facebook Ads when you’ve been using the site yourself – though you might not actually realise the posts you were viewing were set up through Facebook’s advertising platform.
The Most Sophisticated and Controllable Form of Advertising
Despite Google’s dominance of the internet advertising landscape, it still had a thing or two to learn from the ‘new kid on the block’ when it came to a sophisticated and effective method of targeting people with advertising.
Indeed, Google had to significantly ‘up its game’ when it comes to its advertising platform’s capabilities, as a direct result of the challenge it faced from Facebook.
Quite simply, the targeting available with Facebook Ads is so powerful that you can specify people not just by their demographic details such as age, location etc, but by their interests and behaviours.
I believe Facebook Ads to be the most sophisticated and valuable form of advertising yet devised. And I’m convinced that if old school marketing legends such as John Caples and David Ogilvy were working today, they’d be focusing their attention on Facebook advertising.
Over £1 million of Direct Response Facebook Ads Management
There are so many people using Facebook and Instagram on a daily basis, that you should really consider using Facebook Ads as a part of your marketing strategy.
In fact, some companies actually only use Facebook Ads now, preferring the results they get to those from other internet advertising mediums.
And my experience managing over £1 million of Facebook ad spend suggests that Facebook provides click throughs at a much cheaper rate than Google or other online advertising providers – also with a higher quality of traffic than through the other platforms.
I’ve worked on all kinds of campaigns – including those based on building a list and increasing brand awareness – but the sweet spot for me lies with direct response, where you can see measurable results from your advertising activity. Whether for lead generation, clinical trials registrations, online ecommerce sales etc, I believe Facebook to be the perfect platform for direct response advertising – which is where I’ve honed my skills in order to provide maximum returns to you.
Contact Me for more details and to discuss how we can drive customers to you using Facebook Ads