Facebook Advertising Success
One of the defining technological side effects of our age is the ability to communicate continuously with everyone else, using social media sites such as Facebook.
Leaving aside the issue of whether this is necessarily a good thing, it’s certainly something that businesses need to be making the most of.
But many businesses are still not taking advantage of the extraordinarily powerful targeting capabilities of Facebook Ads.
Facebook is where your potential customers are spending their time.
You’ve probably seen Facebook Ads when you’ve been using the site yourself – though you might not actually realise the posts you were viewing were set up through Facebook’s advertising platform.
Sophisticated Demographic & Behavioural Targeting
Despite Google’s dominance of the internet advertising landscape, it still had a thing or two to learn from the ‘new kid on the block’ when it came to a sophisticated and effective method of targeting people with advertising.
Indeed, Google has significantly ‘upped its game’ when it comes to its advertising platform’s capabilities, as a direct result of the challenge it faced from Facebook.
Quite simply, the targeting available with Facebook Ads is so powerful that you can specify people not just by their demographic details such as age, location etc, but by their interests and behaviours.
For example, Facebook knows if you regularly visit a particular category of websites (eg motorbikes, financial advice, Florida holidays etc) and allows advertisers to use that information for their own targeting of potential customers.
Social Media Audience Engagement
There are so many people using Facebook on a daily basis, that you should really consider using Facebook Ads as a part of your marketing strategy.
In fact, some companies actually only use Facebook Ads now, preferring the results they get to those from other internet advertising mediums.
And my experience suggests that Facebook provides click throughs at a much cheaper rate than Google or other online advertising providers – with a higher quality of traffic than you might expect for the Cost Per Click you can achieve.
So whether you’re trying to build a list of potential customers, aiming to sell things directly online, looking to improve your brand awareness for a particular audience, or any number of potential goals for your marketing strategy, I thoroughly recommend you take a look at advertising through Facebook.
Contact Me for more details and to discuss how we can drive customers to you using Facebook Ads