One of the most exciting developments in online advertising in recent years has been the introduction of ‘Behavioural Targeting’ (or ‘Behavioral Targeting’ as it is spelt by our stateside friends).
But what exactly is behavioural targeting? And why should you be paying it any attention?
It might seem counterintuitive to be discussing how to use AdWords copy to help with your SEO efforts.
After all, the 2 systems are completely separate, with the organic listings being generated as a result of the fabled ‘algorithm’, where the AdWords ads are displayed based on bids, Click Through Rates etc.