February 26, 2017

Facebook Ad Copy Tips

Facebook advertising is all about images. So it doesn’t really matter what you say in your ad copy, so long as you can interrupt someone’s attention with a good picture. Right? Wrong.
February 9, 2017

Remarketing with Cookies

One of the great advantages of having people visit your own website is that you can “cookie” them, in order to show them adverts for your products or services in the future.
January 23, 2017

Behavioural Targeting

One of the most exciting developments in online advertising in recent years has been the introduction of ‘Behavioural Targeting’ (or ‘Behavioral Targeting’ as it is spelt by our stateside friends). But what exactly is behavioural targeting? And why should you be paying it any attention?
January 16, 2017

AdWords for SEO

It might seem counterintuitive to be discussing how to use AdWords copy to help with your SEO efforts. After all, the 2 systems are completely separate, with the organic listings being generated as a result of the fabled ‘algorithm’, where the AdWords ads are displayed based on bids, Click Through Rates etc.