July 1, 2017

SEO for Lower Google Rankings

You might think that SEO is all about getting higher Google rankings. Here's why I think the opposite is a better approach to take.
April 23, 2017

Most Important Email Element

You've probably read that the Subject line is the key element of your emails for capturing attention. But actually, there's something more important...
February 26, 2017

Facebook Ad Copy Tips

Facebook advertising is all about images. So it doesn’t really matter what you say in your ad copy, so long as you can interrupt someone’s attention with a good picture. Right? Wrong.
February 9, 2017

Remarketing with Cookies

One of the great advantages of having people visit your own website is that you can “cookie” them, in order to show them adverts for your products or services in the future.