November 6, 2018

Why I Took Part in Claire Pelletreau’s Facebook Ads Mentoring Programme

With several years of experience running successful Facebook Ads campaigns, a couple of contacts of mine expressed genuine surprise when I recently told them I was […]
October 29, 2018

From Digital Marketing Generalist to Direct Response Facebook Ads Specialist

Back when I first started in the internet marketing game – amazingly all the way back to 1998 – there was no real thought that social […]
July 1, 2017

SEO for Lower Google Rankings

You might think that SEO is all about getting higher Google rankings. Here's why I think the opposite is a better approach to take.
April 23, 2017

Most Important Email Element

You've probably read that the Subject line is the key element of your emails for capturing attention. But actually, there's something more important...