Google AdWords & Pay Per Click

If you’ve had Pay Per Click ads running for your business, you’ve almost certainly been disappointed with the results.

Despite the promises of floods of traffic and an army customers with money to spend beating a path to your door, it’s highly unlikely that these things have materialised for you so far.

And that’s no surprise to me.

The key to success with Google AdWords is to say the right thing to the right people.

This may not be a groundbreaking statement, but it’s one that many other PPC specialists often forget. AdWords copywriting is by far the most important element of the whole process, which is why it’s always been my focus when it comes to increasing ROI.

Effective PPC

There are 3-4 crucial elements that make up any effective PPC campaign:

1) Targeting – ensuring your potential customers see your ads at the right time.

2) Compelling Copy – the MOST IMPORTANT element, in order to entice your target customers to make them click through to your site.

3) Testing & Improvement – ongoing improvement of your campaigns through testing and refining at every stage.

4) Display Advertising & Remarketing (optional) – a much underused source of potential visits to your site, the Google Display network allows you to advertise on relevant sites other than Google, with image ads too if they would be beneficial. Remarketing is a great concept whereby people who have visited your site will then see your ad on other sites they visit, thus reinforcing your message and making them more likely to get in touch / buy something.

SEO for Google rankings

Other PPC Services

You’ll notice in the headline at the top of the page that I metnion AdWords and PPC. Obviously Google is the major player in the PPC landscape, but my experience shows that other types of PPC ads, including Bing, can sometimes work even better than Google ads for driving customers to you. Facebook and LinkedIn also have their own versions of pay per click advertising that you can use to your own advantage (see my Facebook Ads page for more on that service). Plus there are other advertising networks that work on the same principle that can also work well if setup and managed properly.

Having worked on some enormous campaigns for large multinationals, as well as the smallest campaigns for micro businesses, I know what works and what doesn’t when it comes to Pay Per Click advertising. And I’d be delighted to use this expertise to help drive customers to you.

But you should look elsewhere if you’re after reams and reams of data and analysis in minute detail – my copy-based approach is much more practical and aimed at increasing sales, not providing you with an enormous amount of useless information that has no value in the real world.

Contact Me for more details and to discuss how to use AdWords & PPC to drive more sales to your business